Why enter?  

People are drawn to award winning businesses and trust them, sometimes choosing them over other businesses for having been awarded that title. Winning an award, or being shortlisted, can raise your business profile, and attract new customers. It boosts team morale and reaffirms with existing clients/customers and suppliers that you are a good business to deal with. So it's a free and easy promotional opportunity that could pay dividends

Why Sponsor?  

Sponsoring business awards offers numerous benefits for businesses such as increased brand exposure and enhanced brand reputation to networking opportunities. Sponsoring business awards raises your profile in the community where your potential customers are.